With "The Concert Series" print ads, Smith Barney became one of the first financial institutions to recognize that not all women have the same wants, needs or investment strategies. 

While Citigroup was well established in the retail sector, they were less known for wealth management. This series helped change their perception as well as their reality. In total, I wrote 24 ads (including all questions and answers) featuring Citgroup leaders from around the world. Here are three favorites.